Your brand is your identity, your first impression, and the key to standing out in a crowded market. As a graphic designer and brand strategist, my approach goes beyond creating a standalone logo. I advocate for a comprehensive logo suite, within a well-thought-out brand identity, and in this blog post, I'll delve into why a holistic branding strategy is essential for your business.

Marketing is not merely about selling a product or service; it's about creating connections, building trust, and telling your unique story. In this post, we'll explore how strategic graphic design can transform your marketing materials, turning them into powerful tools that not only capture attention but also leave a lasting impression.

Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.

A guide for how to communicate effectively with a graphic designer for your next project. Communicate, collaborate, co-create… congratulate!

When it comes to your brand's presence on social media, the right strategy can set you up for success and save you from some frustration. I’ve selected a few checklist items to help you make sure your social media marketing game is strong and effective.

Here's why hiring a graphic designer for your small business is the smartest move you'll make this year.

Some helpful tips about making and viewing mood boards for branding, website, or design projects:

So you've gone down a path, developed your game plan, gotten assistance in developing your brand, or launching your project. And you change your mind. Now what?

You have a brand new brand, or one that’s been going to work for you for a while. You know that new eyes on your marketing materials or website can mean new customers. So what do you do to get your audience curious? Here are 4 ways you can draw attention to your brand and get noticed by your target audience.