Timesaving Tip- Know your target

What- or WHO are you aiming for? This little Ven diagram if you will is something I did as an exercise to determine who I want to target as a potential client. Want to try? In the circles, fill in your answer to-

1. People who are________.
   Filling out mine looks like this - Care about quality visuals; Appreciate good design and ideas; enthusiastic; Supportive of small businesses and connections.

2. What they want/need _________.
   Mine: Need help and direction - they are already multi-tasking. Want to further their business or career; Marketing help, ideas;

3. Where they are in their process ________.
   Last circle : Need to be ready and motivated to grow, willing to take the next step, see the reason and rationale behind doing so, ready to invest time and money into the process of believing in their business.

How would I attract that ideal client? Believe in the strength and value of the goods, skills and services I have to offer. Got mad skillz to offer? How do you put yourself out there and attract the clients you love to work with?

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Pfeifer Design can help you with your brand strategy and development to target the clients you seek to attract.
Book a consult today!