Know your audience, and make their lives easier with great UI/UX and responsive websites

Knowing your audience, and keeping them in mind when you design your website, helps you make sure you interact with them in a way that attracts their attention, gives them a call to action to find out more about your business, and hopefully drives them to utilize your services or product.

Keep your audience in mind, you must. - Yoda?

UI/UX- are just fancy abbreviations for User Interface/User Experience.

When thinking in terms of websites or apps, really any of a company's products or services, the user interface (UI) are the components - the screens, pages, and visual elementsβ€”like buttons and iconsβ€”that enable a person to interact with a product or service.

User experience (UX), is the internal experience that a person has as they interact the site. It's their takeaway they have from the experience.

It all boils down basically to good, thoughtful design. If you've got it, and you have your audience in mind, your UI/UX will bring peace to the Galaxy.

Responsive Website Design

Pfeifer Design works with the Squarespace website platform to design websites for small businesses. We worked with Tire Nation to give them e-commerce capabilities , and easy to follow navigation. We take care to make sure that your website will work and be responsive across all devices - because your customers may use their phone, tablet, or computer to view your site, and you want them to have the best experience on any device. Give us a call to discuss developing or fine-tuning your website!

You can find more website designs we have done for our clients, here.

This site designed for Tire Nation makes sure that the information they want the audience to notice and interact with is easy to read and navigate on all devices.


Pfeifer Design creates websites for our clients using the Squarespace platform. If you are interested in a new or redesigned website that utilizes a responsive design, please get in touch.

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Branding with Color Palettes and Patterns

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