What is Branding, and why does it matter?
What is Branding?
Branding is the process of creating a strong, positive perception of your organization, and its products and services, in your customers and community’s mind.
Effective branding helps organizations:
- differentiate themselves from their competitors
- highlight their special attributes and personality
- build a loyal customer and membership base
*Inconsistent branding can confuse your audience, appear unprofessional, and deter your vision for your organization.
Simply put, Brand is how others see and hear about your organization.
The How of Branding
Branding is achieved by combining elements such as logo, design, mission statement and consistent messaging throughout your visuals and communications.
When you build a brand, you are utilizing the process of recognition and recall. Your audience sees a logo, they associate it with your brand, they remember the positive associations and experiences they have had with your business or organization.
You can learn more about my branding process I use with customers to build strong, consistent, recognizable brands - get in touch!
A flow chart of my branding process
Logo marks - one element of a well-planned brand.
