Timesaving Tip - Use a style guide
Timesaving Tip for your business: Make a style sheet! We make style guides for clients when we do their branding, to guide them in using their new assets, and help their future vendors, printers or team members use them properly too. Even if it's just a one-pager, having a style sheet is a big help when keeping your brand image in mind. Having a pre-determined palette, fonts, logo, and design elements, all in one handy place to reference, keeps you from searching through files, keeps your look consistent, and makes it easy to create a quick on-brand social media post too!
When we create a style guide, it is full toolkit, with your branding elements all spelled out, like your vision, mission, voice, niche, etc., as well as detailed usage guidelines for those who will be interacting with your brand. Whether a one-sheet, or a full style guide, this is a must have. I refer to mine for things like when I can’t remember my hex code for a color in my branding color palette.
Staying “on-brand” tells your audience that this is something that you care about, stand behind, and portrays a professional image about your business. Just like your business, your messaging shouldn’t look random, but instead well thought out. Your style guide will help keep you on track, the next time you consider throwing a new font or color into the mix- is it on brand? Check your style guide!
I created an easy-to-reference style sheet for my client Daddy Matty’s BBQ for their sub-brand- Air BBQ, a new division of their business. This aids them, and myself, in creating new materials for their marketing, website, and social media. Check out more design work for Daddy Matty’s BBQ here.
A full style guide is a great tool for my woodworking programming client, Maplewoodshop, to organize and detail the different elements of their brand. See more branding for MWS here
A style guide or style sheet is part of all of my branding packages. If you would like to discuss what Pfeifer Design can do to boost your brand and make it shine, please get in touch!