Daddy Matty’s BBQ Branding

A local BBQ Restaurant needed new branding to attract attention at their restaurant site, and grow their catering business. I developed their brand look and strategy, and incorporated it into everything ranging from interior murals, products, menus, promotional items and merchandise and event promotion. I carried the branding through to their house bbq sauce product label, and dry rub that they sell online and in the restaurant.

Daddy Matty’s BBQ gave me free reign to manage their social media accounts, and we were able to create a fun vibe around this business that values community involvement, supporting the arts, and giving back to those in need through their support of the local food pantry. I also designed and managed their website. I’ve had a lot of fun working with this creative client, and even got to design a corn hole set for their back yard dining space!

Client: Daddy Matty’s BBQ

Scope:
Branding
Collateral design
Event promotion
Social Media design and management
Website design
Marketing
Restaurant decor and murals
Product packaging
Menu design
Merchandise, staff apparel, promotional items

Interior space wall mural with restaurants motto of “Everybody Eats” - giving back to the community with food pantry and other donations.

AIRBBQ - Pfeifer Design put together a program for Daddy Matty’s to ship their products nationwide. Researched packaging, developed fulfillment and shipping procedures, designed website elements for ordering, and designed logo and marketing materials.

Fence mural for Daddy Matty’s BBQ back patio space. Daddy Matty had a big fence lining the driveway of his backyard restaurant space and wanted to jazz it up and create a fun backdrop for those dining, or wishing to take a selfie! I designed and painted the mural and they were happy with the new vibe it creates.