Building Trust with your target audience - to encourage engagement with your small business
How to build trust with your audience to give them the confidence to engage with your business.
What’s the buzz about Storytelling?
Transform the way you connect with your target audience through authentic storytelling.
Why Your Marketing Might Be Falling Flat - and how to fix it
A strong brand is built on consistency between messaging (your brand voice) and visuals (how you present yourself). When these don’t align, your audience feels disconnected, and your marketing loses impact. Here’s how to fix it.
It’s all about the Customer Journey. Engage with your customers to grow your business
The customer journey is the series of steps someone takes from first noticing your business to actually engaging with you—and ideally, becoming a loyal fan. Here’s how to carefully guide it.
Maximizing Your Brand's Impact: A Social Media Marketing Checklist for Small Businesses
When it comes to your brand's presence on social media, the right strategy can set you up for success and save you from some frustration. I’ve selected a few checklist items to help you make sure your social media marketing game is strong and effective.
