Branding and Book Design for Therapist

Client: Uncomplicated Therapy

Scope: New Brand Strategy and Development, Style Guide, Logo Mark and Variations, Website, Book Design and Layout and Cover

Uncomplicated Therapy founder Rachel Sims wanted branding that would speak to her audience, and grow with her business, while giving her a unique presence on social media to establish a following. Her business’s mission is all about making therapy easier - more accessible, approachable, and acceptable - “uncomplicating” therapy. Her branding needed to reflect her uncomplicated approach. Her neutral color palette was established with a mood board that helps her set the tone for her social media posts, and will be carried into the look of her website. Her brand mark has variations that will give her flexibility with her visuals, and sub marks that can be used for different areas of her therapy as her business grows.