Wine Store Branding

Client: The Wine Whisperer

Scope: Branding, Website, Signage

A new wine store in Richmond VA wanted a unique brand identity to express their personalized approach to customer service, and insider wine knowledge. Pfeifer Design established their branded look, which expanded into their interior decor and exterior signage for their location that includes a wine store, tasting bar, and event space. They will be featuring navy blue in their interior space and menus, so that was tied into the mostly neutral color palette for their branding.


When starting our new boutique wine store, we wanted to brainstorm ideas for a name with Kris. This led into a discussion about building the foundations of our business through branding. We needed an exterior sign, but she explained that if you are intentional with building a brand identity from the start, and taking all potential uses and applications into account early on, your branding will be designed to work with all of your future business needs. Not just the signage, but our menus, labels, uniforms, website, business forms, and so on. Kris designed a versatile logo and showed us many ways it can be applied to our products and marketing. She created a website that can grow with our business, with images and copy that uniquely expresses who we are. Venturing into this new business, with all of its daily demands and tasks, has been less stressful because we had Kris as a team member to help us with our design needs. It was a timely, easy, positive experience from start to finish, and I am excited to say that The Wine Whisperer branding is getting a great response!
— Marc Cram, owner, The Wine Whisperer

Contact Pfeifer Design today for help with your branding and design needs

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