Branding, Website & Publishing Support for a Bible Study Author, Speaker & Enneagram Coach
Client: Sue Nicodem
Scope: Brand development, brand identity and style guide, logo system, website design, publication design and publishing assistance, e-newsletter template, website self-maintenance training
Sue Nicodem needed branding, a website, and publishing support to further her teaching and coaching work and to better serve her growing audience.
Pfeifer Design partnered with Sue to create a cohesive and intentional brand system aligned with her mission, vision, and long-term goals. Through thoughtful design, market research, and in-depth discovery, we developed a brand strategy that supports both her message and the way she works. Clear communication throughout the process ensured each decision stayed grounded in purpose.
Together, we established a strategic plan for rolling out her branding and initiatives, prioritizing and organizing her efforts into a clear, manageable path forward. This included creating a consistent visual approach for curriculum and study materials designed for both print distribution at workshops and digital download or purchase.
We designed a new website with user experience at the forefront, providing a clear structure for showcasing Sueās work and guiding visitors toward her offerings. The site integrates Amazon for the sale of printed studies, simplifying fulfillment while expanding reach. The overall design reflects Sueās welcoming, thoughtful approach to teaching and coaching.
An e-newsletter template was also developed to support ongoing communication and audience growth through her website.
Sueās branding system includes flexible, versatile logo marks designed to support her current needs while allowing room for future growth and expansion.
