When it comes to brand strategy, whether it’s deciding on your visual identity, choosing the right platforms to showcase your business, or figuring out how to connect with your target audience, having a roadmap makes all the difference. This is where a strategic approach to graphic design comes in.

While DIY design can seem like a cost-effective solution, it often comes with hidden pitfalls that can affect your brand’s image and effectiveness. Here’s how to avoid them and keep your designs looking sharp.

Your brand is your identity, your first impression, and the key to standing out in a crowded market. As a graphic designer and brand strategist, my approach goes beyond creating a standalone logo. I advocate for a comprehensive logo suite, within a well-thought-out brand identity, and in this blog post, I'll delve into why a holistic branding strategy is essential for your business.

Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.

Here's why hiring a graphic designer for your small business is the smartest move you'll make this year.

Some helpful tips about making and viewing mood boards for branding, website, or design projects: