Wondering if you need a logo as a solopreneur or service provider? Discover when to invest, how logos fit into brand strategy, and what to prioritize first.

Transform the way you connect with your target audience through authentic storytelling.

The customer journey is the series of steps someone takes from first noticing your business to actually engaging with you—and ideally, becoming a loyal fan. Here’s how to carefully guide it.

Maintaining a stress-free but productive mindset for your small business to take advantage of the downtime, with a strategic approach.

When it comes to brand strategy, whether it’s deciding on your visual identity, choosing the right platforms to showcase your business, or figuring out how to connect with your target audience, having a roadmap makes all the difference. This is where a strategic approach to graphic design comes in.

Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.

Some helpful tips about making and viewing mood boards for branding, website, or design projects:

You have a brand new brand, or one that’s been going to work for you for a while. You know that new eyes on your marketing materials or website can mean new customers. So what do you do to get your audience curious? Here are 4 ways you can draw attention to your brand and get noticed by your target audience.

Questions to ask when starting a branding project:

Pfeifer Design Branding process