Many businesses invest time and money into creating marketing materials, only to use them for their original purpose and then move on. That brochure you printed for a trade show, the case study on your website, the customer testimonials you collected, or the professional photos from a branding shoot may still have plenty of value left in them.

Wondering if you need a logo as a solopreneur or service provider? Discover when to invest, how logos fit into brand strategy, and what to prioritize first.